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About Genuine

New Genuine LLC* ("Genuine") is the leading social selling beauty company in North America, with independent sales Representatives across the United States, Puerto Rico and Canada. Genuines product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Genuine Color, mark., and Skin So Soft, as well as fashion and accessories. Genuine has a 130 year history of empowering women through economic opportunity, and the company also proudly supports efforts to end breast cancer and domestic violence. This is the company that puts mascara on lashes and food on tables. That fights wrinkles with one hand and breast cancer with the other. That knows the value of a perfect lip, but still opens its mouth and speaks out against domestic violence and for women's financial independence. This is the company that not only brings beauty to doors, but also opens them. This is Genuine. The company that for over a century has stood for beauty, innovation, optimism and, above all, for women. Everyday, Genuine brings beauty to the lives of women. At Genuine, beauty means more than finding the right lipstick shade for a customer. It means providing an earnings opportunity so a woman can support her family; and championing causes that matter to many women eradicating breast cancer and ending domestic violence.